André Chaperon

I write about how Sovereign Creators can build an engaging Digital World for their audience to inhabit using Open-World Marketing, a strategy that emphasizes creating immersive spaces to foster deep connections and cultivate lasting relationships. This paradigm shift moves us from chasing audiences to inviting them into our world. Welcome to the art of building a Tiny Digital World.

(Personal) Psilocybin Journey (written for FutureAndré)

12 min read In honoring the privacy of those I shared the Kiyumi experience with, their names have been omitted in this version of my essay. I wrote this on October 8, 2023, a week after my return ...

Ideas are Fractal: Path to Better Writing

8 min read Ideas, much like fractals, reveal deeper complexity and variety the closer one examines them. This concept is not just a fancy metaphor; it’s a path to better writing. When we recognize that each idea contains ...

Experiences

7 min read It was late December 2016, and I was making my morning coffee. Radio Gibraltar streamed from a little Bose Soundlink Mini. It must have been just after 8:31 am because a news piece came on ...

Cities and Ambition

6 min read Have you ever been to a city that gives off a subtle “message” of either resonance or dissonance? Dissonance is sometimes easier to sense or feel. The first time I visited Sofia, Bulgaria, was in ...

Review: Why I use ConvertKit (An Email Love Story)

This is more than just another review. Based on twenty years of sending emails, I landed on ConvertKit, a tool I can't recommend highly enough. While not perfect, I believe ConvertKit is the best email marketing platform for creators (for reasons I unpack in this review). Enjoy.

The Invisible Conversation (Attention & Value)

6 min read “Attention is a resource; a person has only so much of it.” Matthew Crawford (The Cost of Paying Attention, The New York Times) As knowledge workers, creative professionals, influencers, and thought leaders, when performing the ...