Modern Marketing

This is a complete list of articles I've written on modern marketing. Enjoy!

The Invisible Conversation (Attention & Value)

“Attention is a resource; a person has only so much of it.” Matthew Crawford (The Cost of Paying Attention, The New York Times) As knowledge workers, creative professionals, influencers, and thought leaders, when performing the sacred act of serving an audience, our most valuable resource is attention. Without attention, we have nothing. No audience, no ...