I’m André, a modern marketer, writer, creator, teacher, and student.

I’m an infinitely curious, lifelong student fascinated by mental models, strategies, the craft of writing, and (constantly) trying to get out my own way.

I lost my job on October 22, 2003. I’ve never had a boss since. It’s been a wild ride across three countries, an adventure I wouldn’t change for the world.

Weird fact: I started reading books when I was 35 years old (I’m 49 now). I know, a late starter. It was Persuader (by Lee Child). I immediately fell in love with reading. I’ve been trying to make up for lost time ever since.

I’m told I have an Amazon book buying problem. According to my Kindle order history, I ordered 153 books in 2014, 194 in 2015, 226 in 2016, 221 in 2017, 201 in 2018, 308 in 2019, and 415 in 2020.

I’ve read a lot of them, but far from all. I read fiction every day, which may seem weird for someone who’s dyslexic.

I founded Tiny Little Businesses in 2011, a marketing education company for creators, which I run with my business partner, co-creator, and dear friend, Shawn Twing. Tens of thousands of students have been through our online courses, now called the Modern Marketing System.