André Chaperon

I write about how Sovereign Creators can build a Digital World around their core idea. This new approach shifts focus from chasing audiences to attracting them, thus building trust and earning attention. Welcome to the art of building a Tiny Digital World.

Tiny Digital World Builders

Thanks for stopping by, but you’re early.

There’s nothing to buy yet.

In early 2024, I will introduce a paid membership tier for dedicated Tiny Digital World Builders seeking an edge in attracting, growing, and earning the trust and attention of their audience.

This membership will offer nuanced strategies that avoid the heavy-handed tactics found in traditional direct-response marketing.

Central to the concept of Tiny Digital Worlds is using email marketing to have closer, more personal 1:1 relationships with our fans.

While I don’t officially have my “email world” built out yet, I welcome you to subscribe early, where I’ll send out emails when I have something worth saying.

You can add yourself to my email list here (it’s free, forever).

If the email subscription form doesn’t appear when you click the link above (typically due to an ad blocker or a browser that blocks popups), please use this alternative subscription form.

Expressing oneself in the world and creativity are the same. It may not be possible to know who you are without somehow expressing it.”

Rick Rubin, The Creative Act (p. 182)

As sovereign creators, the Tiny World we build for the people we serve is a unique expression — of our words (message), voice, design, and how we choose to use “open world” marketing to bring that World to life.

I’m a visual thinker. I use metaphors and concepts to help “construct” mental images of what I’m building, like the two example illustrations I created below (with the help of AI, of course).

Maybe the World you’re building for your audience is like the metaphorical image on the left, which looks like a little Miami neighborhood with beachfront homes, year-round sun, and palm trees piercing the skyline.

Or maybe the World you’re building is more like a little private island getaway — where “insiders” come to learn from you, perhaps a little like Richard Branson’s Necker island.

While much of the content I’ll share in this World will be “ungated,” a lot of it will also be hidden (sometimes parts of the same content).

I have a lot of work to do between now and early 2024 — lots of writing, connecting the dots between ideas, and publishing that content here (and through email).

For now, browse around. I’ll add a lot of new content in the coming weeks and months.

If you don’t want to miss anything, add yourself to my email list.

If the email subscription form doesn’t appear when you click the link above (typically due to an ad blocker or a browser that blocks popups), please use this alternative subscription form.

Please reach out anytime. I read every email. Tell me what you’re excited about (or disagree with).

André