I’m not going to try to convince you.
That’s not false modesty, and it’s not a clever close. It’s the actual logic of everything you just read. If trust is earned and not extracted, if resonance is two sets of ordinating principles recognizing each other, then persuasion is beside the point. Either something in this landed — some part of it felt less like a pitch and more like a description of a thing you already half-knew but didn’t have words for — or it didn’t.
If it didn’t, that’s genuinely fine. No hard feelings, and no funnel waiting to catch you on the way out. No cookie dropped. You’ll keep getting my Saturday emails. Maybe it clicks later. Maybe it never does, and we were simply never each other’s people — which is the system working, not failing.
But if something did land — if you’ve been nodding, or arguing with me in your head, or feeling that particular itch of recognition — then you already know what this is. You felt the overlap. The rest is just walking through the gate.
When you’re ready, you can step inside.
~ André
TL;DR
- Membership is £230 (≈ $300) for the first year, then £192 (≈ $250) from year two onwards — locked in for as long as you remain a member. I reward long-term commitment because this isn’t a quick win … it’s a long game.
- This is a practice, not a playbook. You won’t find step-by-step tactics to copy. You’ll build something of your own.
- The material is almost entirely long-form writing. If you don’t like reading, or prefer video-first learning, this probably isn’t for you.
- This is not about growing an audience. It’s about building a place — and attracting the right people into it. For the deeper framing behind that idea:
- Expect to think. To write. To refine. To rebuild. This is slower, more deliberate work.
- There is a community — but it’s not a high-volume, always-on space. Think signal over noise.
- This will likely reduce your reach — and increase the quality of the people who remain. Less is more.
- If you’re looking for:
- growth hacks
- funnels
- “what’s working right now” tactics
- … you won’t find that here.
- If you’re trying to build something:
- coherent
- durable
- aligned with your taste
- … you’re in the right place.
- This isn’t for everyone.
- It’s for the people who felt something reading this.
Still have have questions? Email me.
You don’t need to be convinced.
You either see it … or you don’t.
If not, that’s fine.
You’ll keep receiving my emails.
And at some point, this may snap into focus.
